Kingdom: Plantae
(Unranked): Angiosperms
(Unranked): Eudicots
(Unranked): Asterids
Order: Asterales
Family: Asteraceae
Subfamily: Asteroideae
Tribe: Gnaphalieae
Genus: Helichrysum
Species: H. coralloides
Scientific name: Helichrysum coralloides
Helichrysum coralloides is a whipcord species found only in rock outcrops in the dry mountains of Marlborough and North Canterbury, South Island, New Zealand.
It is a low-growing, bushy spreading shrub, which grows up to 10–60 cm high. The tiny elongated narrow leaves are 5–7 mm long. The stems are covered with long tangled white hairs. Single white flowers of 5–8 mm diameter, are seen at the branch tips in summer.
Photographed at Otari Native Botanic Garden and Wilton's Bush Reserve. Wellington. 
Helichrysum coralloides on display at Otari Native Botanic Garden
Photo showing the stems covered with white hairs.
Thanks to Wikipedia for text and information: https://creativecommons.org/licenses/by-sa/3.0/
