Kingdom:   Plantae

(Unranked):        Angiosperms
(Unranked):        Eudicots
(Unranked):        Asterids
Order:       Asterales
Family:      Asteraceae
Tribe:        Astereae
Genus:      Olearia
Species:     O. rani
Binomial name: Olearia rani
Common names: Heketara, Akewharangi, Ngungu, Taraheke, Tātaraheke, Wharangi-piro.

Olearia rani is a common small forest tree of New Zealand growing up to 8 metres in height when the conditions are right. It grows in dry lowland forest throughout the North Island and in the northern half of the South Island. It is often seen as a small to medium shrub in regenerating forest or on the edges of clearings.
There are two variations, Olearia rani var. rani and Olearia rani var. colorata.
Olearia rani var. rani occurs from Te Paki south to Northern Waikato and the Coromandel Peninsula
Olearia rani var. colorata grows from the Waikato south to the Northern South Island.

Olearia rani leaves have white undersides and prominent veins. During the spring the tree produces clusters of small white daisy-like flowers. The seeds are dispersed by the wind.
Maori sometimes transplanted this shrub and grew them near their villages. They used the leaves to give an agreeable scent to shark oil which was used as a cosmetic. The crushed leaves mixed with kōpuru moss was used to impart a pleasing odour to their clothing.  

Olearia rani var. colorata.which has longer and narrower leaves than Olearia rani var. rani
Olearia rani var colorata.JPG

End of the flowering stage, some petals lost.
Olearia rani var colorata-001.JPG

The parachute-like seeds ready to be blown away.
Olearia rani var colorata-002.JPG

The leaf margins are sharply but irregularly toothed.
Olearia rani var colorata-003.JPG

The underside of a leaf with prominent veins and a whitish tomentum.
Olearia rani var colorata-004.JPG  

Thanks to Wikipedia for text and information: https://creativecommons.org/licenses/by-sa/3.0/