Kingdom: Plantae
(Unranked): Angiosperms
(Unranked): Eudicots
(Unranked): Rosids
Order: Malvales
Family: Thymelaeaceae
Genus: Pimelea
Species: P. urvilleana
Binomial name: Pimelea urvilleana  
Common name: Pinatoro

Pimelea urvilleana is small prostrate shrub growing on the coast, rocky outcrops, cliffs and sometimes in scrub. It reaches a height of 0.3m and can have a spread of 0.8m.
The branchlets densely covered by matted white hair. The older grey brown stems are slightly hairy. The white flowers small with the outside very hairy, with the inside of upper tube sparsely hairy.
It is endemic to in the North Island Te Paki (North Cape), Karikari Peninsula, Cavalli Islands, Whangaroa Harbour, Bay of Islands, Helena Bay, Alderman Islands, Taranaki, Egmont Coast. In the South Island it is found in Tasman Bay (Astrolabe Passage), Marlborough Sounds.

For more information, visit: http://nzpcn.org.nz/flora_details.asp?ID=1129

Photographed at Otari Native Botanic Garden and Wilton's Bush Reserve. Wellington.
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