Kingdom: Plantae
(Unranked): Angiosperms
(Unranked): Eudicots
(Unranked): Asterids
Order: Asterales
Family: Asteraceae
Subfamily: Asteroideae
Tribe: Senecioneae
Genus: Senecio
Species: S. rufiglandulosus
Botanical name: Senecio rufiglandulosus
Synonyms: Senecio latifolius, Senecio latifolius var. sinuatifolius, rufiglandulosus var. sinuatifolius, Senecio solandri var. solandri, Senecio solandri var. rufiglandulosus, Senecio solandri var. sinutaifolius, Senecio rufiglandulosus var. solandri,
Common names: Puhaureroa, pūhāureroa, pūwhāureroa
Senecio rufiglandulosus is a dicotyledonous native perennial herb that grows from the Waitakere Ranges south to about Hokitika and Canterbury in a range of altitude from coastal to subalpine areas in mostly in damp, relatively open habitats. It is present on Mt Egmont/Taranaki.
The flower heads are normally rayed and completely yellow; the heads are borne in branched clusters up to 20cm in diameter. Flowering occurs Oct.–Apr.
It has large spear-shaped light green leaves with heavily notched margins. Visited by native bees.
The next two photos are of a plant growing near Pipariki, Whanganui River
Photos below are of a plant growing Mt Egmont/Mt Taranaki.
Photo of the notched margin of a leaf showing the small hairs.
Thanks to Wikipedia for text and information: https://creativecommons.org/licenses/by-sa/3.0/